Digital Marketing Manager

Job Description

Key Responsibilities include:

Strategy Development:

• Forge and execute holistic digital marketing strategies to meet organizational objectives encompassing sales, brand exposure, and lead generation.
• Conduct thorough market research and analysis, scrutinizing competitor offerings and demographic data to inform strategic marketing decisions.
• Establish precise goals, KPIs, and timelines for digital marketing initiatives, ensuring alignment with overarching business goals.

Content Creation:

• Supervise the production of captivating digital content, spanning blog posts, social media updates, email newsletters, and multimedia materials.
• Collaborate closely with graphic designers, copywriters, and other team members to craft top-tier marketing collateral.
• Ensure all content aligns with brand identity, maintaining consistency in style, quality, and tone.

SEO & SEM Management:

• Optimize website content and architecture for enhanced search engine visibility, ensuring seamless digital presence.
• Oversee PPC campaigns across diverse platforms including Google Ads and various social media channels.
• Monitor and analyze campaign performance, making necessary adjustments to optimize outcomes.

Social Media Management:

• Devise and execute social media strategies across multiple platforms, including Facebook, Instagram, LinkedIn, and more.
• Monitor social media channels, engaging with followers, addressing comments, and resolving concerns.
• Analyze social media metrics to gauge engagement, reach, and growth, implementing corrective measures as needed.

Analytics & Reporting:

• Track and analyze digital marketing metrics encompassing website traffic, social media engagement, and email open rates.
• Prepare regular reports for senior management, spotlighting campaign performance, insights, and recommendations.
• Utilize analytics to identify enhancement opportunities, driving data-informed decision-making.

Email Marketing:

• Design and oversee email marketing campaigns, incorporating segmentation, personalization, and automation.
• Monitor email campaign performance metrics including open rates, click-through rates, and conversion rates, adjusting strategies as required.
• Ensure compliance with relevant regulations such as GDPR and CAN-SPAM.

Collaboration & Communication:

• Foster close collaboration with cross-functional departments including sales, product development, and customer service, ensuring alignment of digital marketing efforts.
• Communicate digital marketing strategies, objectives, and performance updates to senior management and stakeholders.

Stay Current:

• Remain abreast of digital marketing trends, tools, and best practices.
• Attend industry conferences, webinars, and workshops to stay informed of emerging developments.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field or equivalent practical experience.
• Minimum of 3-5 years of hands-on experience in digital marketing or a related field.
• Proficient understanding of SEO, SEM, and content marketing strategies.
• Exceptional analytical, communication, and project management skills.
• Ability to collaborate effectively and manage multiple projects concurrently.
• Familiarity with email marketing platforms and practices.

Preferred Qualifications:

• Advanced degree or certifications in digital marketing.
• Prior experience in team or project management.
• Knowledge of web design and development principles.
• Advanced copywriting abilities.
• Proficiency in digital marketing tools and platforms including Google Analytics, Google Ads, X, and social media management platforms.
• Fluency in French and English is a BIG plus.

Initial Task List:

• Take ownership of and maintain the social media strategy and plan.
• Oversee and maintain the email and SMS strategy and plan.

Akasi Group LLC is an equal opportunity employer dedicated to fostering a discrimination-free workplace. We comply with all relevant employment laws and strive to provide an inclusive and accessible work environment. If you require accommodation for a disability during any stage of the recruitment process, please inform us, and appropriate arrangements will be made. This job is located in Nashua NH

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